Strength And Conditioning: The Real Deal

I just recently turned 25. I’ve been in the fitness industry for nearly seven years. In respects to most strength and performance coaches or personal trainers, I’m just a baby. And in the industry sense, I may be just barely growing one sweet ass prepubescent porn-stache. Nonetheless, I have developed a profound ability beyond my years to sniff through the crap and find what’s real.

I’ve seen many cookie cutter trainers emulating routines from bodybuilding magazines, while their clients really have no clue that they are being swindled. People assume if they are paying an “expert” they are getting “expert service”. Over time I’ve only met a select few warriors and bringers of truth who can actually deliver above and beyond what people want (and need).

I’m very excited to let you know that a colleague of mine, who is one of those select few that provide an outstanding service, will be opening up a new personal training facility!

This is not an advertisement. It’s my duty as a lover of training and the truth to tell you what’s the real deal. Just in time for the new years, Isaac Payne, is opening Pure Payne Strength And Conditioning.

Whether you’ve finally decided to put in the work to reach your 2010 fitness goals, or you have already begun the battle to a better you, I know Isaac will get you where you want to be and beyond.

To give you a taste of what’s to come at Pure Payne Strength And Conditioning, Isaac has agreed to answer some of my questions.

Iron Athletics: Tell us a little about yourself? What sparked your passion for training?

Payne: Well, I'm not quite sure how or when exactly I decided that I wanted to work in the fitness industry but I knew that I always enjoyed playing sports, being active and simply looking good and feeling good. Right out of high school, I went into a Business Administration program (which probably would have served me well today) and flunked out. From there, I decided to take some Human Kinetics courses. I knew that I was on the right path when I started getting better grades and really enjoying what I was learning. From there, my passion just grew as I started getting my feet wet working as a trainer part time throughout school and learning how to put together programs for different types of clientele.

IA: Ah yes, business administration would have been good to study for myself as well! Where is your facility located?

Payne: My facility is located inside of Razor Fitness at 6351 Westminster Hwy in Richmond.

IA: Besides the usual, what type of equipment do you use?

Payne: As far as equipment goes, I have a lot of great stuff. I have kettlebells, tires, slideboards, sleds, bumper plates, glute/ham raise, and lots of open space to run wild!

IA: My favorite thing! Open spaces to run wild in. The next question isn’t necessarily a direct question about your training facility, but rather to give people an idea of your views. What do you think of the Vancouver fitness community? What’s Missing? And what are you bringing to the table that separates you from the rest of the pack?

Payne: I think the Vancouver fitness community is pretty good compared to other major cities. Vancouver is a very active and health conscious community. I think what is missing to get people to really achieve their goals is more education and a higher standard of service from fitness professionals. There seems to be too much variance in the level of knowledge and experience among trainers and other professionals. The media doesn't help either by deceiving people into thinking they can get great results with little to no effort. What separates me from other trainers I feel is that I am always making a conscious effort to stay on top of what is the most current and effective methods to help people achieve their goals. That includes training methods as well as nutrition because we all know the gym and the kitchen are inseparable. Too many people underestimate the impact of their diets on their overall success. Aside from that, I think I really make it a priority to build a strong rapport with all of my clients since they rely on me to keep them motivated and consistent with their program.

IA: How would you explain your training?

Payne: I guess I would explain my training as intense yet effective. It provides a lot of variety, which keeps people interested (and nervous at times), but it also makes it fun so their workouts don't feel like a chore or a job.

IA: Oh I’ve seen the cold sweats your clients experience when you walk in the room. Kidding aside, what can people expect the moment they step into Pure Payne?

Payne: People can expect to get thorough and intense workouts that are polar opposite to any traditional gym program they have ever participated in. No machines, no long, slow cardio, no isolation movements, just good old fashion training that will leave you feeling like a new person after every workout.

IA: Could you give the IA readers an example training session someone might go through at Pure Payne?

Payne: A typical training session might look something like this:

warm-up

1a) 2 arm kb swing 15

1b) swiss ball ham curls 15

1c) swiss ball mtn climbers 10ea

3 sets

workout

2a) sumo deadlifts 8/8/5/5

2b) walking sled rows 20 meters

4sets

3a) tire flips 8

3b) glute/ham raises 10

4 sets

and a conditioning set to finish

4a) box jumps 10

4b) mb twist 20

as many sets in 5 mins

IA: Could you give us some closing thoughts, advice, or encouragement you’d like to give to the people reading

Payne: At the end of the day, people need to take a look in the mirror and ask themselves if they are happy with the progress they are making with their training program. Regardless of whether your goals are weight loss, strength, speed, or conditioning, you have to ask yourself are achieving success and if you're not then something has to change. Too many people fall into a "comfort zone" and never really improve upon themselves. People need to be more conscious of what they're eating and increase the intensity and efficiency of how they train. I guess easier said than done, but nothing in life worth having ever comes easy.

IA: Finally how can people contact you?

Payne: I can be reached at 604-764-7467 or email at sizemicstrength@hotmail.com. Purepayne.ca coming soon!

There it is gym-lovers. 2010 is here and I’m sure your scheming ways to reach your goals. All in all, best of luck and keep your head up in these rainy days to come. In the end, it’s so worth it.